SIG has a clear strategy to GROW in its three core markets of Insulation and Energy Management, INTERIORS AND Exteriors by combining the reputational strengths of its local brands with the scale efficiencies and know-how of a multinational group.

Moreover, with its focus on specialist expertise and high customer service levels, SIG aims to continue to outperform its markets and thereby generate sustainable long-term growth in Shareholder value.

SIG's strategy is underpinned by the following six pillars which the Group is focused on to improve profitability, and these are supported by three key strategic priorities.

STRATEGIC PILLAR	OBJECTIVES	LINK TO PRIORITIES
OUTSTANDING CUSTOMER SERVICE	Speed and reliability of service Provision of technical advice Availability and range of stock Competitive pricing
SALES OUTPERFORMANCE	Focus on core markets Benefit from legislative change UK national sales team Expand network and product range
GROSS MARGIN ENHANCEMENT	Category management Improved IT systems Price management programmes Growth of higher margin businesses
OPERATIONAL EFFICIENCY	Better leverage network Improve fleet utilisation Tight control of cost inflation
FINANCIAL RETURNS	Rebuild ROCE Focus on cash conversion Target improvement in operating margin
EXCEPTIONAL PEOPLE	Training and development Improved communications Employee engagement Health and Safety